All case files
Case file 001 / Events & Activations / 2024
SOSSA Fest 2024
A multi-day campus festival blending youth culture, music, professional growth and social responsibility into one narrative.
- Client
- SOSSA / University of Lagos
- Role
- Creative Director & Strategic Content Architect
- Year
- 2024
- Classification
- Commissioned
01 / The problem
Campus events often struggle to balance entertainment with meaningful community impact, missing the opportunity to build deep engagement and lasting connection beyond simple performance lineups.
02 / The approach
- 01Strategic integration: curated a multi-pillar schedule combining live music, career development panels, pageantry and a community blood drive.
- 02Content and hype engine: directed social campaign assets, behind-the-scenes teasers and real-time coverage across Instagram and digital channels.
- 03Experiential design: built an immersive, multi-day experience tailored to student culture and sponsor alignment.
03 / Outcome
- Delivered a high-impact campus festival driving strong student engagement
- Peak social reach through real-time video coverage and recap reels
- A repeatable activation model merging entertainment with social cause