Subject file / Adesoji Adenuga
The Creative Seer & Builder.
I'm Adesoji Adenuga, popularly known as BigSurge: a creative thinker, strategist and builder passionate about helping people unlock the value hidden in their ideas, skills, experiences and stories.
My strength lies in seeing possibilities where others see limitations, connecting seemingly unrelated ideas, recognising patterns, and turning complexity into clarity and direction.
My mission is to help creators, brands and founders move from confusion to direction, communicate their value more clearly, and discover opportunities within what they already have.
Working principles
- 01
See possibility.
- 02
Connect the dots.
- 03
Create direction.
- 04
Build opportunity.
- 05
Lift people.
Experience
- Content creation
- More than 700 pieces of content published, exploring ideas, communicating perspectives and addressing relatable problems.
- Personal brand development
- Building BigSurge around creative intelligence, strategic thinking and helping people find opportunity in their existing strengths.
- Creative leadership
- Led and coordinated faculty social initiatives, supported volunteer collaboration, and branded and promoted student-focused projects.
- SOSSA Connect & SOSSA Fest
- Creative concepts, branding, online publicity, volunteer coordination and event promotion.
- Brand & content strategy
- Strategic concepts for brand communication, content development and creative business offerings.
- AI & creative experimentation
- AI tools and workflows for ideation, visual concepts, content creation and strategic thinking.
Capabilities
- Creative intelligence & strategic thinking
- Brand positioning
- Personal branding
- Content strategy
- Brand messaging & storytelling
- Social media strategy
- Creative direction
- Marketing strategy
- Community building
- AI-assisted creative workflows
- Pattern recognition
- Project coordination