All case files
Case file 002 / Campaigns / 2024
CarTracker Nigeria Campaign
An audience-first social campaign that reframed vehicle tracking from technical specs to everyday peace of mind.
- Client
- CarTracker Nigeria
- Role
- Strategic Content Architect & Digital Campaign Lead
- Year
- 2024
- Classification
- Commissioned
01 / The problem
The vehicle tracking market in Nigeria is crowded, and prospective users often find technical security messaging dry or untrustworthy, leading to high ad friction and low direct app conversions.
02 / The approach
- 01Audience-centric messaging built around asset protection, live tracking reliability and mobile ease of access.
- 02A performance content mix of direct-response social assets, paid media copy and video scripts for Instagram.
- 03Ad creatives aligned with mobile store landing pages to reduce drop-off.
03 / Outcome
- Spikes in social engagement and paid conversions
- Accelerated app downloads across targeted demographics
- Expanded visibility in the Nigerian automotive tech space