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Case file 004 / Events & Activations / 2024
Rwind Y2K House Party
A strictly Y2K-themed house party with a secret venue, revealed only after tickets were bought.
- Client
- Geography & Planning Dept., UNILAG × Vibe Tribe x Ravers
- Role
- Social Secretary / Organiser / Designer
- Year
- 2024
- Classification
- Commissioned
01 / The problem
Departmental social events often felt generic and struggled to stand out on a campus saturated with parties. The challenge was a themed experience that felt exclusive, nostalgic and worth the ticket.
02 / The approach
- 01Designed the flyer and branding with retro Y2K aesthetics.
- 02Managed ticket sales, logistics and promotion through Instagram and WhatsApp.
- 03Kept the location secret until purchase, using mystery as the hook.
03 / Outcome
- Sold out, and became one of the most talked-about departmental parties of the semester.
- The undisclosed venue drove significant word of mouth.