All case files
Case file 006 / Campaigns / 2026
One Stone, 10 Birds
One cultural idea translated into campaign directions for Spotify, Cowrywise, MTN, GTBank, Coca-Cola and more.
- Client
- Multi-brand campaign concept
- Role
- Creative Director / Campaign Strategist
- Year
- 2026
- Classification
- Concept Study
01 / The problem
How can one creative idea become multiple brand-specific campaigns without losing the central idea?
02 / The approach
- 01Explored the core idea and identified different brand territories.
- 02Translated the same strategic thought into distinct campaign directions.
- 03Observation → Cultural Insight → Concept → Campaign.
03 / Outcome
- Demonstrated turning one strategic idea into multiple campaign opportunities.