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Case file 008 / Identity & Strategy / 2025–2026
Creative Seer
The philosophy and positioning at the core of the BigSurge practice: seeing overlooked possibilities.
- Client
- BigSurge
- Role
- Founder / Creative Strategist
- Year
- 2025–2026
- Classification
- Own Venture
01 / The problem
Define a clear identity for a multidisciplinary creative practice.
02 / The approach
- 01Built a framework around seeing overlooked possibilities and turning them into direction.
03 / Outcome
- A distinct conceptual foundation for the BigSurge brand.